Desy Bachir is a well-seasoned expert in integrated marketing and cross media strategy with over 13 years of experience, encompassing building international and local brands, leading media innovation and strategy for the biggest FMCG company in Indonesia, to managing national scale digital campaign for the 7th President of Indonesia, Joko Widodo. As Founding Partner of Catalyst Strategy, Desy is responsible for advising clients in multiple verticals on increasing growth through marketing and media strategy improvements, business process optimisation, rebranding, and personnel trainings. Her portfolio of clients spans from various industries: fast moving consumer goods, financial institutions, health & fitness, hospitality, as well as technology. Desy is also the co-founder and Chief Marketing Officer of Avenu Indonesia, Indonesia's first content creator management and network focusing on women's interests. Avenu is the home of Indonesia's highly influential female content creators which currently attracts over 4 million subscribers in their current platforms of expression. Prior to Catalyst and Avenu, Desy played a significant role in Unilever Indonesia as the Country Media Manager responsible for leading media and digital strategy campaigns for key super growth categories. Outside of her work, Desy is a writer and public speaker on business and personal development related topics. She is frequently invited to share her knowledge at universities, trainings, and conferences. Desy is also a registered faculty member of Binus International University, a professional Master of Ceremony and an experienced radio broadcaster. Desy Bachir received her Bachelor degree in Economics from University of Indonesia, and her Master of Commerce from University of Sydney.